The Web is not exclusive to global business but is also an opportunity for seasonal businesses. A customer who seeks you is a safe customer and must be acquired. Let’s find out together how to build and promote your online presence,
The Web is not exclusive to global business but is also an opportunity for seasonal businesses. A customer who seeks you is a safe customer and must be acquired. Let’s find out together how to build and promote your online presence. In bizify you can now have the best solutions for the seasonal business opportunities now.
Seasonal businesses, how to build and promote your online presence
Let’s see together how seasonal businesses can grow through a good online presence.
But what do we mean by “seasonal” activity if we operate on the web?
Seasonal businesses usually sell products and services to those who live nearby or to people in transit in the area or to tourists. In short, the “classic” shop we all know.
Not long ago, seasonal businesses relied on the classic Yellow Pages to be found by customers looking for their products or services. To buy a cake, you were looking for pastry shops nearby.
Today, however, people do research comfortably seated on the sofa, in the office or walking, using laptops or surfing the Internet from mobile devices to pass the time or through specific apps.
If these people are looking for a product or service that you can offer and they are in your area, it’s the perfect opportunity to get noticed, don’t you think?
How does a seasonal search work?
A person who wants to find a particular shop around their home sets their search to include their city or neighborhood. This way you will get a list of seasonal businesses, with address, telephone number and opening hours.
If you search from a mobile device, the customer can click to call the store or use the mapping feature of the smartphone, which will provide them with directions to get to their destination – a great advantage if they are already on the street!
How to build an online presence in the area for your business?
First of all, it goes without saying that you need a functional and easy-to-use site. It needs to talk about your seasonal business and introduce your products or services. Once put online you need to make sure that your contacts are included on your site. It is important to enter your address and maybe even an interactive map with directions to reach you, as well as a telephone number and opening hours.
And, if your business offers services in specific areas, be sure to explain well on the site which areas you cover and how you can be contacted.
But you can also do very specific things to turn people who live near your business into customers by leveraging the importance of seasonal search indexes, (Google My Business, Bing Seasonal and Yahoo!). You can drive people to your store, leverage seasonal advertising on review sites, social networks and search engines, and take advantage of mobile customer interaction opportunities. You can also optimize search engines to attract seasonal customers.
