How to Create a Successful Online Form

How to Start a Digital Marketing Agency: 5 Key Steps

One of the best tools to boost your digital marketing is the use of forms. These simple questionnaires have become the perfect ally for all entrepreneurs, that is why this time we share some tips for you to learn how to create a successful online form.

The goal of this article is that when you finish reading it, you know how to create forms and are ready to create your own. Of course, using your best ally to collect the information you need.

What is an Online Form?

Online forms are a very popular tool in market research, as they allow you to collect information, for example, from the people who visit your website.A form is generally composed of simple questions, which are registered in a database that is later processed for different objectives, such as creating strategies for your target audience.

Advantages of Creating an Online Form

With the use of online forms, you can obtain great advantages by obtaining relevant information from the target audience and their needs.Among the main benefits of creating online forms are the following:

  • It allows you to segment your target audience and direct strategies appropriately.
  • Know the needs of your customers
  • Save time and money during the creation of campaigns and advertising of your brand.
  • You will be able to make better decisions for your organization based on data collection.

1.- A nice and Simple Design

A “user friendly” design in this type of service is a very important point. If the design is not pleasant or seems complicated, you will think about it before starting to answer it. It should appear at first glance to be a simple and easy to complete questionnaire. A good idea is to customize the form, even if only with the name with the customer to create some empathy with the customer. It is also important to indicate to the customer the exact time it may take to answer the questions. Keep in mind that they have less and less time and we should not exceed 3 minutes per questionnaire.

2.- Plan the Questions Well

If we want the survey to be useful and effective, we must plan the questions in detail. You have to define the objective of the survey well and only ask the questions and answers that we need for our objective. It is important to focus the questions to obtain accurate results. A good option is to avoid open questions to avoid having to spend the time analyzing thousands of results. The best thing is to propose closed and simple questions to answer.

3.- Receipt of the Survey

It is also important to choose how we are going to send the form to the client. Obviously, it must be through an online medium, be it an email, an SMS, in a social network such as Facebook, on a landing page or through the app. You also have to think about the best day and time for the client to receive the survey and be encouraged to answer it. You can even come up with a reward, prize, or raffle to encourage customers to fill out the form as soon as possible.

4.- Only the Target Audience

Sending a survey to all of our clients may not be very helpful. It is best to define the target audience for that survey based on the age of the customers. It does not make sense, for example, to send a questionnaire about a product that is known to be of no interest in insurance for those over 65 to customers of that age group.

5.- Analyze the Results

If we are conducting a survey for our clients, we always have to analyze the results. If we don’t, we will have wasted time, effort and money. The data collected must help us to reach useful conclusions for the objectives of the company. You can let us know aspects of the product that customers do not like and that can be improved.

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