In the world of modern marketing, marketing is evolving. From the traditional push-based marketing tactics to the more recent ones such as content marketing and marketing automation, the evolution of marketing has become more and more important.
According to an article by ZDNet, 88% of businesses are now using some form of marketing automation. As more companies become accustomed to marketing automation, new marketing trends are being introduced.
One such new trend is the use of Amazon Viral Launch campaigns.
Amazon’s Viral Launch
Amazon’s Viral Launch platform is a new initiative by Amazon which is intended to boost their advertising spend by reaching out to smaller, targeted audiences.
According to the jumpsend vs viral launch “Amazon’s viral launch is the easiest way for a brand to engage with new audiences and increase sales with a single ad that spreads virally across Amazon’s network of audience members.”
However, the way to use this marketing campaign is not as straightforward as it appears. Let’s take a look at the features of this new marketing platform.
Amazon’s Viral Campaigns
Amazon’s Viral Campaigns is a new and unique feature of Amazon’s Viral Launch platform.
According to the website, “Amazon’s Viral Campaigns allows you to create a unique campaign that reaches new people and gets your message in front of them quickly.”
However, the important question is how does this unique campaign work?
The key components of this unique campaign are as follows:
The campaign targets groups of people that are likely to be interested in the content of your ad.
To target these people, you will use a combination of keywords to determine the audiences you are trying to reach.
The content of your ad will contain a link to the specific product that you are trying to sell.
However, the way you do this is by inserting the product into your content.
An example of such a campaign is shown below:
In this example, the campaign is targeting people who are interested in the topic of “steampunk”.
The campaign is targeting people who search for “steampunk”, or who visit the “steampunk” pages on Amazon.
In this campaign, the product is “I Will Have a Steam Punk Wedding”.
It is important to notice that the title of the ad will be something such as “Your best gift for your best friend is a steampunk wedding!”, or “Your best gift for your best friend is a steampunk wedding!”
What we call the ad title is a suggested title for the ad, which is written by Amazon.
When you write your own ad, you will have the option to insert the product into the text of your ad.
Another interesting feature of this campaign is the fact that the text of your ad will automatically display the price of the product.
This is a great feature for those who are trying to target specific audiences of buyers who might be willing to buy the product at a specific price. Your best gift for your best friend is a steampunk wedding!