Natural referencing is today at the heart of the concerns of business leaders. Indeed, working on SEO is essential to ensure the success of a website and therefore increase turnover. Already before the health crisis, new technologies and the Internet generated a change in behaviour among consumers. They now search the Internet to make their purchases, get information and find which product to buy. Having optimal visibility on search engines is therefore imperative to alleviate traffic and economics so one must seek help of experts to perform Seo services in Delhi. Hence the importance of natural referencing.
SEO: what is it?
SEO (Search Engine Optimisation) or Natural referencing is the assortment of methods and techniques used to better position a site on the SERPs.
SEO improves the website on all fronts (technical, content, popularity, etc.) to meet Google requirements so taking assistance of Digital Marketing Company in Delhi is recommended.
The intervention of an expert in natural referencing is thus essential because it will increase your traffic and, therefore, your turnover. Indeed, users naturally click on the first results that appear during their searches. With good positioning, you will pass in front of your competitors; collect the maximum number of visitors who are all potential buyers. A well-positioned site will also be perceived as more reliable, serious and influential, reflecting a good image of your business. Having a functional and optimized website is very crucial so seek help of web design company India.
Why is SEO important?
Over 75% of Internet users use a search engine to find a product or service to buy. By deploying an SEO strategy, you will generate more qualified traffic.
An optimised site will provide a better user experience. Whether in terms of content or technical aspect, your site will meet the requirements and expectations of users to have a better conversion rate. Indeed, with technical referencing, your site will be fluid and will have a fast loading speed. Prospects will naturally stay longer on your site, visit your various pages, then book and take a tour of your physical store.
With quality content, a functional site, and offering an optimal user experience, your target audience will very quickly appreciate you. Original content with high added value and technical aspects is also one of the criteria used by Google to rank websites. As part of natural referencing, you will benefit from a consistent editorial line. It will also allow you to target the most relevant keywords so that you can be visible to prospects.
Natural referencing offers lasting results because once well-positioned, a site hardly loses its place. Unlike SEM (paid search), the results of which cease as soon as the contract is over, SEO is based on improving the site over the long term, making it possible to obtain permanent organic traffic.
Natural referencing: on which points to work?
A natural referencing strategy will be based on three main pillars: content, technical referencing and net linking. First, the SEO will perform an SEO audit and in-depth market research. He will create a site that reflects your values and determines your needs and the appropriate solutions to better position Google.
This is the part of the SEO strategy that will optimise the site on a technical level. The site’s tree structure, the loading speed, the structure of the URLs, the meta-title and meta-description tags, the mobile display, the fluidity and the design are among the points to be optimised to offer a better experience to users and meet Google’s criteria.
Natural referencing will also concentrate on enhancing the worth of your content. Images, videos, keywords, and the content’s quality (no duplicate content, no errors, editorial content, etc.) must be optimised. The SEO will create new content of good quality, informative and pleasant to read and optimise existing content to bring added value and real information to readers.