An initial consultation is typically beginning your journey with an Amazon agency. During this phase, the agency will seek to understand your business, its current performance on Amazon, and your goals. It’s essential to provide details about your products, target audience, challenges, and other information. The agency will likely thoroughly assess your Amazon presence, analyzing your product listings, advertising campaigns, and overall account health. This evaluation helps the agency identify areas for improvement and forms the basis for its strategic recommendations.
Strategy development
After the initial assessment, the Amazon agency will develop a customized strategy tailored to your business needs. A strategy may include the following elements:
- Product listing optimization
- Advertising campaign structure
- Pricing strategy
- Inventory management
- Brand protection measures
Expect the agency to present its proposed strategy, explaining its rationale and the expected outcomes. Let’s discuss, ask questions, and make sure the plan works for you.
Ongoing management and reporting
After the initial implementation, the agency will transition to managing your Amazon presence. This typically includes:
- Daily monitoring of account performance
- Regular adjustments to advertising campaigns
- Continuous optimization of product listings
- Monitoring and addressing customer reviews and questions
- Keeping track of inventory levels and making recommendations
Expect regular reporting from your agency. Most agencies provide weekly or monthly performance reports detailing key metrics such as sales, advertising performance, and organic ranking improvements. These reports should give you a clear picture of your Amazon business’s health and the impact of the agency’s efforts.
Advanced technology and tools
Many Amazon agencies leverage advanced technologies to enhance their services. For instance, Quartile, a leading Amazon advertising agency, uses artificial intelligence and machine learning to optimize real-time advertising campaigns. Such technologies significantly improve the efficiency and effectiveness of your Amazon operations. Expect your agency to introduce you to various tools and platforms they use. These might include:
- Advertising management platforms
- Inventory forecasting tools
- Pricing optimization software
- Brand monitoring systems
While you may not need to become an expert in these tools, understanding their essential functions helps you better appreciate the agency’s value to your business.
Challenges and problem-solving
Working at Amazon has its share of challenges, from policy changes to competitor actions. Your Amazon agency should proactively identify potential issues and respond quickly when problems arise. Expect your agency to:
- Keep you informed about relevant Amazon policy updates
- Alert you to potential inventory issues
- Address any account health problems promptly
- Help resolve customer service issues that could impact your account standing
A strong agency partnership provides peace of mind, knowing that experts are monitoring your account and ready to tackle any emerging challenges.
Performance evaluation and goal setting
Expect a more comprehensive review of your Amazon performance periodically, typically quarterly or annually. During these sessions, you and your agency will:
- Evaluate progress against established goals
- Analyze the return on investment from various strategies
- Identify areas for improvement or new opportunities
- Set new goals and KPIs for the upcoming period
These evaluation sessions are crucial for ensuring that your partnership with the Amazon agency continues to drive value for your business. Developing a successful partnership with an Amazon agency requires clear communication, realistic expectations, and a commitment to continuous improvement.
